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SOUTHEAST ASIAN AIRLINES? ONBOARD MAGAZINE
|
 InFlight is
the official onboard magazine of South East Asian Airlines (SEAIR).
This magazine is a destination/travel magazine published bi-monthly
and distributed on board all SEAIR flights. SEAIR flies to 25 destinations
in the Philippines including prime tourist spots: Boracay, Palawan
( Puerto Princesa, El Nido, Club Noah Isabelle and Busuanga ), Davao,
Cebu and Siargao. Distribution also includes all DOT field offices,
Philippine embassies abroad, top travel agents and tour wholesalers
in Europe, America, Asia and the Pacific.
|
Readership Profile
- A survey was carried out between August to
November 2004 in selected routes. A total of 1,000
questionnaires were randomly handed out to
passengers, 933 completed questionnaires were
received, representing a 93.9% success rate.
- The objective was to find out the profile of SEAIR
passengers and to rate the quality of the magazine
and its appeal in terms of attitude to develop a better
understanding of our readers and the selection
preference.
Ø 98% read INFLIGHT Magazine
Ø 34% read few issues
Ø 78% will retain copy for future reference
Ø 83% rated excellent on RANGE OF TOPICS COVERED
Ø 76% rated excellent on CONTENT
|
InFlight Demographics
| Age |
30-39 years old |
| Sex |
48 % Female
52% Male
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| 30% |
Managers & Exec.
Income Between US $1,000-5,000
|
| 62% |
Honeymooners and Families |
| 28% |
Senior/Middle Mgt. of Companies |
| 6% |
CEO / Owners of Companies |
| 4% |
TV / Movie Personalities |
| 60% |
Foreign Tourists |
| 35% |
Local Tourists |
| 5% |
CEO / Owners of Companies |
|
Your advertisement reaches places in the
Philippines that are not accessible to others.
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| WEB PAGE ADVERTISING |
| Color |
Size |
Dimensions |
Price |
| Full Color |
Home Page banner |
728 x 90 pixels |
PhP10,000.00 |
| Full Color |
Ear (Home Page) |
180 x 150 pixels |
PhP10,000.00 |
| Full Color |
Ear |
180 x 150 pixels |
PhP8,000.00 |
| Full Color |
Banner |
728 x 90 pixels |
PhP8,000.00 |
| Full Color |
Home Page buttons |
120 x 60 pixels |
PhP5,000.00 |
| Full Color |
Buttons |
120 x 60 pixels |
PhP3,000.00 |
| * rates are subject to 10% VAT |
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